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The world's fascination with Marilyn Monroe spans decades, and if the past year is any indication, her influence may be stronger than ever. See: Kim Kardashian's controversial Marilyn Monroe cosplay at the 2022 Met Gala and Ana de Armas's lead role in the upcoming Netflix biopic Blonde. 

For all the ways we have tried to emulate Monroe's effortless sex appeal, her signature beauty look has served as the constant blueprint for Hollywood glamour. Platinum blonde pin curls, red lips, and a drawn-on beauty mark have become synonymous with the 1950s screen siren, but it's Monroe's eye shadow look that has recently gone viral on TikTok for it's optical illusion effect. 

Monroe's famous sleepy bedroom eyes are actually a makeup trick, using eye shadow and white eyeliner to elongate the lower lash line to help eyes appear bigger and brighter. TikTok users picked up on the beauty hack and have been re-creating the look under the hashtag #marilynmonroemakeup, which currently has more than 6 million views.

Celebrity makeup artist Clarissa Luna, who works with stars Megan Fox and Lana Condor, says that the elongated lower lash line creates the illusion of a shadow. “The Marilyn Monroe eye makeup gives an iconic, sultry effect,” she says. “While the cat flick on top is meant to elongate the eye and give a fuller lash line, the bottom line is meant to create a shadow from the lashes, drawing the eyes down. The white liner on the waterline is meant to make the eyes look big and bright.”

This “lash shadow” is key to achieving the sleepy look. Makeup artist Hayley Kassel recently worked on a Monroe-inspired campaign for ColourPop Cosmetics and has a few tips for creating the illusion. “Try to rest your face and eyes as much as possible,” she says. “Usually, we tend to lift our brows, scrunch our foreheads, and open our eyes as wide as humanly possible when we are applying eye makeup. For this particular look, your eyes need to be as relaxed and as ‘sleepy’ as you can make them. This will give you much more control over the correct placement of the lash shadow you are applying on the outer end of the eye."

To keep things soft and diffused, use matte colours in shades of brown and taupe. “The key to this eye makeup is to not overdo it,” says Luna. “The liner on top is very close to the lash line, and meant to make the lashes look thicker. The trick to the bottom liner is to use a brown shade and mimic the same shape as the top liner, starting from the outer third of the eye.” She suggests using cream formulas, which are easy to smudge out. “Using a cream-coloured liner on the waterline will not only brighten the eyes but define the bottom shadow liner as well.”

Both Kassel and Luna also recommend using pencil brushes for precise application. “Take a small pencil brush and use a more taupe-esque colour for the shadow,” Kassel says. “You are aiming to add that slight bit of definition, but not a harsh black or brown line. In between the space of the upper cat eye and the lower elongated shadow, fill that space in with a lighter eye shadow or eye pencil colour. You can also take a white or nude liner, and fill in the lower lash waterline as well.”

For some extra drama, amp up your lashes with some falsies. “Apply House of Lashes Wispy Mini lash strips and a couple coats of Diorshow Iconic Overcurl Mascara and you're good-to-go,” says Luna. “The best tip I can give is to not take it too seriously. Make up is art and you are the canvas. Just have fun!”

Ariana Yaptangco is the senior beauty editor at Glamour. Follow her on Instagram @arianayap.

This feature originally appeared on GLAMOUR US.

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