VivaSync

Patrick Coffee - Business Insider

Patrick Coffee was a correspondent at Business Insider on the media/advertising team. He started in September 2019. He was formerly editor at large at Adweek, where he led the agencies team and managed the AgencySpy blog. He graduated from The New School.

He reported on breaking news, trends, and controversies in the ad industry.

Here's a sample of his work:

Red Bull fires top North American executives following internal controversy over Black Lives Matter and the leak of an offensive presentation slide

Publicis spent $30 million to build Marcel, an AI tool that was supposed to 'break the industry.' Instead, it's been hampered by confusion, ridicule, and delays

Leaked memo from top PR firm Weber Shandwick reveals guidelines for pitching reporters during the coronavirus

LinkedIn pauses new hires over coronavirus uncertainty — read the leaked internal memo

Peloton's pitch deck shows how the company promised to avoid the 'cheesy ads' that led to its current PR disaster

Pitch deck reveals how ad giant Omnicom won the US Army's $4 billion marketing business. Its first ads are about to hit digital and social media.

Meet the 25 power players who are trying to turn around WPP, the world's biggest ad holding company

ncG1vNJzZmivp6x7o8HSoqWeq6Oeu7S1w56pZ5ufonyiwdOhpqtnoJbBs7XCpGScp5absqY%3D

Reinaldo Massengill

Update: 2024-02-10